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The Best

People throw around the word “best” like it is meaningful when, in fact, the meaningful-ness is useful only insofar as you trust the source of the opinion of “best”. via GIPHY HOWEVER... Many different qualities determine the status of an item. via GIPHY So, why is it that people type in best new car, best tricycle, best anti-aging night cream or best cupcake store into their search engines? We referred to the phenomenon of influencing the market in an earlier blog and this is a perfect example of it. The more reviews that say “this is the best…”, the greater are the chances that someone else will try that product. Let’s say you are searching for the best anti- aging...

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Scoring a Touchdown

It's Football Season! Imagine the nip of cool weather bringing out the gold and red in the leaves, a last hurrah of color before they disengage to drift down and decompose back into the earth...  Scores of enthusiastic fans hurry along the paths below the trees lustily proclaiming the assured win of their favorite team. How fun to share in the camaraderie of group enthusiasm, the thrill of a touchdown, the earnest discussions of so-and-so’s technique, the wisdom or idiocy of the coaches call.  You are one thread in the fabric of this sports enthusiast society, you score a personal touchdown by showing up and participating. What are other ways to score a personal touchdown? You as a consumer can play...

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Terms of Endearment

We love it when consumers get trained to believe something because it is thrown at them enough times.  For example, take a look at the holy trinity of terms consumers love, “organic”, “all natural”, and “anti-aging”. According to a Nielsen's 2015 Creativity of Beauty study, more than 1,000 adults were asked what label claims they are willing to pay more for when buying skin care products.  The highest ranking qualification at 46% is the term All Natural. We were flabbergasted!  All Natural means exactly NOTHING!  But, the average person has been trained to believe it is meaningful.  All Natural can be slapped on to anything and all of a sudden that product is more loveable.    This, BTW, is an...

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What is the Point of Botanical Blends?

We are proud of our Botanical Blends.  When we removed all the harsh chemicals from the Don't Call Me Ma'am product line, we came up with these proprietary mixtures of select botanicals to replace them.     The anti-inflammatory blend contains Vitis Vinifera (Grape), Cymbopogon Martini (Lemon Grass), Matricaria Recutita (Chamomile), Rosmarinus Officinalis (Rosemary Flower) and Silybum Marianum (Milk Thistle).    The soothing and calming blend has extracts of Centella Asiatica (Gotu-Kola), Avena Sativa (Oat), Symphytum Officinalis (Comfrey), Arnica Montana and Achillea Millefolium (Yarrow).  The soothing and calming botanicals are also beneficial in dealing with inflammation.       Both botanical blends create products that are: Anti-oxidant rich, rich with Vitamins Anti-bacterial Anti-inflammatory Refreshing and provide a boost of energy and calm...

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The Good, the Bad and the Ugly, about Inflammation Part Two

We’ve got more on inflammation!  If you want to read more, press on brave reader! Inflammation evolved as a way for the body to defend itself.  (GOOD!)  It is a response to the presence of an antigen, like an infectious agent or damaged tissue e.g. from damage by UV radiation.  When a leukocyte, a local immune cell, recognizes an antigen, blood vessels may either dilate or constrict, depending on the context, which makes the blood vessels more permeable.  Plasma proteins accumulate at the site of the antigen and all this activity can recruit circulating leukocytes to respond as well. Briefly: The immune cells secrete cytokines, inflammatory signaling molecules, recruiting more leukocytes from circulation.  When leukocytes respond during inflammation, reactive oxygen...

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