Are you ready to read about some potentially harmful ingredients which we choose not to use? (This list is only the tip of the iceberg.) We believe if studies point to potential dangers in an ingredient, why take the risk?
We can manufacture great products without them.
A common ingredient in question is Parabens which are used as preservatives. Studies suggest that Parabens can be endocrine disrupters, carcinogens, with potential hazard in developmental and reproductive areas. Currently the US Department of Agriculture (USDA) and the World Health Organization (WHO) consider these chemicals safe at low levels.
Oddly, one article advised that if you are concerned about Parabens, choose a Paraben-free body lotion because you use so much more body lotion than face lotion.
We thought this was a telling bit of advice, i.e. CRAZY! It might be bad so just don’t use a lot of it!
Sulfates are another example. They are used to add a foaming element so that skin feels cleaner. Cleansers containing sulfates strip away the protective lipids (natural fats) and upset the moisture balance of the skin.
Benzophenone primarily functions as a photo-stabilizer and sunscreen. It is believed to contribute to the recent rise of melanoma cases with sunscreen users. Some studies have shown it to behave similarly to the hormone estrogen, suggesting that it may cause breast cancer. It has also been linked to contacting eczema and allergies.
Polyacrylamides are found in cleansers, moisturizers, lotions and creams. It dries to form a thin coating on the skin. The Food and Drug Administration (FDA) approved but the Center for Investigative Reporting (CIR) limits amounts allowed and the EWG gives it a 10 –the worst rating for cancer, developmental and reproductive toxicity so this one is all over the board! We decided to just take it out.
Another questionable chemical, Octinoxate, causes endocrine disruption, organ system toxicity and may increase exposure to skin-damaging free radicals.
We made a spreadsheet with all the ingredients that are deemed risky or downright awful and made sure that our formulas excluded them.
Seriously, we're talking hundreds of ingredients!
Second, we compiled a list of good-to-use ingredients which gave us the starting point for the creative process. Next, we made a list of products to showcase in our launch lineup and finally we sat down with our chemists.
Don’t Call Me Ma’am uses a thorough step by step approach so you don’t have to scrutinize the fine print on the back of the label; we’ve done it for you. If you want to asses certain products on your shelf, we recommend using the EWG website and the Campaign for Safe Cosmetics website.
Being totally objective, some question validity of the toxicity claims made about certain ingredients, for example, parabens and sulfates. http://www.huffingtonpost.com/quora/how-dangerous-are-paraben_b_3932609.html
We leave it to you to decide your level of comfort. Bottom line, we feel if there is any reason to worry, there is no reason to choose that ingredient.
Don’t Call Me Ma’am creates safe, affordable and effective products without potentially harmful ingredients.